Katie Partners with HubSpot

I'm so excited to announce that I’m partnering with HubSpot as a Creator! 🎉
After 15+ years leading sales teams (including at Google) and now consulting with clients through Serious Moonlight Consulting, I've heard the same story over and over:

"Sales isn't closing the leads we're sending." "Marketing is sending us junk that doesn't convert."

Sound familiar?

When I sit down with new clients, Sales and Marketing are often operating in complete silos and crossing their fingers that leads will magically turn into revenue.

But sales is a full-circle process. It requires feedback, testing, and real-time adjustments between teams.

That's why I collaborated with HubSpot to create "Sales Isn’t A Dirty Word: Marketing + Sales Culture Reset Workbook", the same alignment process I use with clients in multiday off-sites, is now available for your team.

What's inside:

🎯 The Alignment Audit – Score your team across 6 categories (from "Siloed Survivors" to "Revenue Powerhouse")

🏦 Action Planning Framework – Concrete steps to move from blame to collaboration

🧑‍🤝‍🧑 Ritual Building – Practical ways to keep teams connected (Role Swap Days, Revenue Roundtables, Win Story Libraries)

📜 The Culture Pledge – Your operating manual for when things get hard

This workbook helps you:
-Name what's actually breaking down between Sales & Marketing
-Agree on what needs to change
-Track the impact on lead quality, conversion, and revenue over time

When teams stop pointing fingers and start working toward shared KPIs, revenue increases, leads become more targeted, and conversions happen faster.

Download the free workbook to get your teams aligned here.