Katie featured on Smashing The Plateau Podcast
Katie Wilson is a guest on Smashing the Plateau podcast with host David Shriner-Cahn
Learn how to stand out in consulting by combining creative and analytical skills for effective business development.
Listen to David Shriner-Cahn and Katie on the latest episode of #SmashingthePlateau podcast.
We discuss:
What prompted Katie to leave corporate and start her own consulting business
The surprises and challenges of managing time and business logistics
Why focusing on a single channel is critical at the start
How Katie leveraged her experience at Google for consulting success
The importance of narrowing your niche and developing clear offerings
Standardized vs. bespoke client work
How to educate clients on what they really need
Portraying your expertise and building trust in the sales process
Katie’s unique blend of creative and analytical skills
Essential elements for long-term client success
How Katie uses content and community for visibility and growth
The value and structure of consulting communities
One actionable step for corporate refugees considering entrepreneurship
